Marketing Strategy

September 8, 2021

Exigo Business Solutions Announced as a Top Kansas City Accounting Company by UpCity!

Ronald B. Allen

Exigo Business Solutions is thrilled to officially announce that we have been recognized as one of the top accounting companies in Kansas City and nationally by UpCity!

April 30, 2021

Review of WordAgents

Ronald B. Allen

WordAgents is a content writing agency powered by more than 500 North American writers. They're known for providing incredibly high-quality, keyword-optimized articles with swift turnarounds. In fact, those features represent two out of the three main parts of their selling point: SEO written content: SEO is the name of the game if you're ever going to have a significant web presence. This is the key to earning organic traffic for your website, which in turn, will improve your visibility, expand your audience reach, and boost your conversion rates. Content at scale: Scaling your online platform essentially means that you can shrink or expand your business as needed.

February 1, 2021

Plumbing Accounting

Ronald B. Allen

You work hard to make your plumbing business a success. To maintain control of your finances, plumbing accounting services are invaluable.

January 21, 2021

Billing Customers for Time and Expenses in QuickBooks Online

Ronald B. Allen

Usually,money flows from your customers to your business. But there may be times whenyou have to purchase items for a job whose costs will eventually be reimbursed.Or you, or an employee, might spend time providing services for customers andget paid for those hours by your company before you receive payment from theresponsible party. If you’re a sole proprietor with no payroll and no reserves,of course, you just have to wait to be paid for your work.

January 21, 2021

Should You Charge Late Fees? QuickBooks Can Help

Ronald B. Allen

Do you have a lot of aging receivables? Assessing finance charges can speed up customer payments.

July 29, 2020

Using QuickBooks Online to Create Product Records

Ronald B. Allen

Most businesses sell multiple types of products and stock numerous units of them. These companies need to be able to easily add them to invoices and sales receipts. They need to know what’s selling and what’s not, and they need to know when it’s time to reorder. QuickBooks Online’s recording and tracking tools meet all of these requirements by allowing you to create records for services. Here’s how it works.

July 16, 2020

Tracking Employee Time

Ronald B. Allen

Tracking sales of goods is easy in QuickBooks. Create a sales receipt or an invoice. Pick the product the customer requests along with the quantity and then save the transaction. QuickBooks will adjust the appropriate inventory level and record the purchase correctly. But when you account for services that you have sold, that can get complicated. When you need to charge your customers for labor, consulting, or any service and bill by the hour, it is necessary to set up records for billable time and also track hours spent on each task. Fortunately, both chores are made simple by QuickBooks.

July 13, 2020

How to Survive a Business Crisis

Ronald B. Allen

Seemingly out of nowhere a crisis may strike your business. How to survive a business crisis has to do with understanding the stages and responding correctly.

July 6, 2020

Small Business Survival in a Recession

Ronald B. Allen

As we head into a recession, many small businesses worry about reduced cash flow. Here are some thoughts about small business survival in a recession.

July 3, 2020

Can Fix This Next Help Me Increase Sales?

Ronald B. Allen

Healthy sales are the cornerstone of any business. You can use Fix This Next to remedy many business issues. Can Fix This Next help increase sales?

May 11, 2020

Does Fix This Next Help Improve Profits?

Ronald B. Allen

The Fix This Next system helps businesses by tracking down and solving basic business issues. Does Fix This Next help improve profits too?

May 11, 2020

The Role of Fix This Next in Managing a Business Crisis

Ronald B. Allen

If you use the Fix This Next system for running your business, it will help you avoid many problems. But, what is the role of Fix This Next in managing a business crisis?

May 5, 2020

Use the Fix This Next OMEN Approach for Business

Ronald B. Allen

Is your business running in circles and having problems that never get fixed. Get help from a Fix This Next coach who will apply the OMEN method for business solutions that last.

May 4, 2020

What can I do when I keep seeing the same business problems over and over?

Ronald B. Allen

Fixing the same small problems in your business again and again is a sign that you are fixing the wrong problem.

May 4, 2020

Resolving Sales Issues with Fix This Next

Ronald B. Allen

Having healthy sales is important to your business. And, when your products and services are not selling, there may be any number of problems. The best way to track down the problems is with the Fix This Next system.

April 28, 2020

Get Your Small Business Rank #1 on Google

Ronald B. Allen

To get decent ranking on Google and even on the first page you need relevant content and keywords that match search terms used by your prospective customers.

April 15, 2020

Does Your Business Have an Impact?

Ronald B. Allen

A successful business has a strong impact on the community, on its market, and on its employees. The Fix This Next system helps make this happen.

April 13, 2020

How Can I Make My Business More Efficient?

Ronald B. Allen

I know that I am wasting time using inefficient business practices. But, how can I make my business more efficient?

April 7, 2020

Fixing the Right Things in Your Business

Ronald B. Allen

When problems keep arising in your business it usually means that something is wrong at a basic level. If you are not fixing the right things in your business, issues never get resolved.

April 6, 2020

What Will Your Business Legacy Be?

Ronald B. Allen

Does your business just make money or is it something bigger? When you retire will you leave something behind? We can help you in creating a positive legacy for your business.

April 6, 2020

Order and Organization for a Successful Business

Ronald B. Allen

The Fix This Next approach to resolving business problems does not just resuscitate failing businesses. By introducing order and organization, it allows your business to succeed beyond your expectations.

March 23, 2020

Efficient Businesses Have Effective Processes

Ronald B. Allen

Most small businesses do not fail due to a lack of good ideas or effort. They fail because the owner does not put into place effective business processes that result in greater business efficiency.

March 18, 2020

How Fix This Next Helps Fix Your Profit Problems

Ronald B. Allen

Your profits need to match the quality of your ideas and hard work. If this is not happening, a Fix This Next coach can help find and solve the problem.

March 16, 2020

Instinct Is a Bad Guide in Business

Ronald B. Allen

Far too many business owners work too hard and long for too little success. This is because instinct is a bad guide in business.

February 17, 2020

Creating and Using Vendor Records with QuickBooks Online

Ronald B. Allen

You need your supply chains to run smoothly to keep your business functioning at top efficiency. This may be a problem during the coronavirus crisis.

January 13, 2020

New DLP Policies in Office365 Prevent Data Loss

Ronald B. Allen

Your business stores and uses information that 1) you don’t want to lose to competitors, 2) is private information that should not be seen out of the proper context

January 9, 2020

Gross Profit and Real Revenue Difference

Ronald B. Allen

At Exigo Business Solutions we use Profit First for our clients so they get the best understanding of their business and this includes the difference between Gross Profit and Real Revenue.

January 9, 2020

Making QuickBooks Reports a Habit

Ronald B. Allen

A great habit to start this coming year is to create a routine of doing insightful QuickBooks reports.

January 8, 2020

Determine between Employees and Contractors

Ronald B. Allen

You need to determine whether someone is an employee or a subcontractor in order to calculate your real revenue and understand the true size of your business.

October 7, 2019

Marketing List Maintenance and Tune-ups

Ronald B. Allen

Maintain and update your marketing list for best results.

October 7, 2019

QuickBooks Sales Taxes Set Up, Part 1

Ronald B. Allen

Get a handle on sales tax collection and payments with QuickBooks.

October 7, 2019

QBO 5 Reports Show Who Owes You Money

Ronald B. Allen

You track accounts receivable, or at least you should...

October 7, 2019

Increase Your Work Efficiency

Ronald B. Allen

Switch to Office 365 to upgrade your email service and improve business efficiency.

October 7, 2019

Office 365 on Windows, Android, and iOS

Ronald B. Allen

Take Office 365 wherever you go with your mobile device.

October 7, 2019

Office 365 Tools

Ronald B. Allen

Upgrade to Office 365 and take advantage of tools like Office 365 Groups and Planner. Share content, plans, conversations, to make your business more efficient and more profitable.

August 14, 2019

6 Reasons to Outsource Plumbing Business

Your plumbing business is growing but profits are not going up like you expected. The answer is to get a handle on your finances by outsourcing your bookkeeping.

August 13, 2019

QuickBooks for Electrical Contractors

An electrical contracting business has lots of moving parts. The best way to keep track of costs and maximize profits is to use QuickBooks for your bookkeeping.

August 13, 2019

Use QuickBooks Online Progress Invoicing

QuickBooks has a way to help you with this sort of invoicing. It is called progress invoicing.

August 11, 2019

The Timeline of a QuickBooks Online Estimate

Estimates, bids or quotes are used to promote your products and services. Take a look at how they are handled by QuickBooks Online.

August 11, 2019

Using QuickBooks to issue Credit Memos

We often think of QuickBooks as being there to help us get paid by our customers.

August 10, 2019

Profit Tips for an HVAC Business

You started an HVAC business to be your own boss and make more money. Here are some profit tips from Exigo Business Solutions to help make your dream come true.

August 9, 2019

Expand Your Electrical Business?

When your electrical business is established there may be a temptation to expand in search of greater profits. Before doing this ask Exigo Business Solutions.

August 9, 2019

Why Is It Important to Back Up Office 365 Files?

Ronald B. Allen

When all of your business information was on your office computers you routinely backed up your data. Now that it is in the cloud, what do you do?

August 8, 2019

Outsource Electrical Business Bookkeeping

A big help in running a business comes from your bookkeeping. But, to get this you may need to outsource your electrical business bookkeeping for better profits.

August 8, 2019

Gravity Software Services

Ronald B. Allen

When you have outgrown your current accounting software, have multiple business entities, or work in the tech sector where tracking expenses and billable hours can be a nightmare, we can help you customize Gravity Software to fit the needs of your business.

August 7, 2019

Non-collecting Sellers, Use Tax, and Report

With recent changes in the law, online retailers now have to worry about use tax notices and reporting. Let us help you with this problem and how you manage it.

August 6, 2019

Making a Profit in a Skilled Trades Business

Making a profit in a skilled trades business is often as simple as outsourcing to a different bookkeeper and change the way the books are being done.

August 6, 2019

Marketing List Maintenance and Tune-ups

An important and too often forgotten part of reaching out to your customer base is marketing list maintenance and tune-ups. Routine updates are important.

August 5, 2019

Gravity Accounting Software

Has your business outgrown QuickBooks accounting software? For a mid-sized business with multiple locations, a good choice is Gravity, cloud-based and secure.

August 5, 2019

Business Profitable by Outsourcing

You find yourself working harder and harder for fewer profits. What can you do? Make your skilled trades business more profitable by outsourcing the bookkeeping.

August 3, 2019

Office 365 and One Drive Backup

Ronald B. Allen

As more and more businesses move their business software online they come to depend on their online platform for backing up all of their information.

August 2, 2019

Scalable Accounting Software

Your business has grown and you are starting to see the importance of scalable accounting software that integrates with your other business functions like CRM.

August 1, 2019

How to distinguish Employees and Contractors

You may have several people working for you on a project but not all of them will be employees.

July 31, 2019

3 Ways to Build Profitable Electrical Business

Ronald B. Allen

Three ways to build a profitable electrical business start with outsourcing your bookkeeping to the top accounting firm in the Kansas City area.

July 31, 2019

When Your Electrical Business Show a Profit?

You set up your own electrical business in order to be your own boss and to make more money. How soon should your electrical business show a profit?

July 30, 2019

3 Steps to Better Insurance Agency

The insurance business protects against risk. But, is your business profitability secure? Here are three steps toward better insurance agency profits.

July 30, 2019

Lose Your Data,You Lose Your Business?

Ronald B. Allen

When you lose your data can you lose your business? Seventy percent of companies with significant data losses go out of business. How can you prevent this?

July 30, 2019

How Much Should Your Marketing Cost You?

Most businesses need to do marketing in order to gain new customers. How much should your marketing cost you as a portion of your total sales or your profit?

July 29, 2019

Make Your HVAC Business More Profitable?

You work long hours installing and maintaining heating, ventilation, and air conditioning systems. Now, how can you make your HVAC business more profitable?

July 26, 2019

Too Much “Screen Time” Shrinks Child’s Brain

We all want our children to be happy and successful in life. So, we do things like buying them a smartphone or tablet, even at an early age.

July 26, 2019

Make Profit a Habit in Your HVAC Business?

How can you make profit a habit in your HVAC business? First of all, you need to outsource your bookkeeping to a Profit First bookkeeping professional.

July 25, 2019

Remote Retailer Sales Tax Obligations

Remote retailer sales tax obligations are here to stay. Work with us at Exigo Business Solutions in the Kansas City area to meet this evolving challenge.

July 23, 2019

HIPPA Compliance and Your Business

The HIPAA Act of 1996 set national standards for electronic health care transactions. There are penalties if you don’t protect PHI, personal health information.

July 21, 2019

Office 365 Backup Plan For Your Business?

Ronald B. Allen

Working in the cloud is an efficient way to share data and get work done. But, does your business have a backup plan for Office 365 data and emails?

July 20, 2019

Customer Value and How You Get It

Customer value and how you get it is important. You may sell practical and cheap products or expensive items that last forever. Sell what your customers value.

July 19, 2019

How to Help QuickBooks Protect Your Data

Make sure that your QuickBooks company file is secure. It has your most sensitive information.

July 19, 2019

Integrate Your CRM and Accounting Software?

Why integrate your CRM and accounting software? Business management software becomes more and more important to business success. Don’t build separate systems.

July 19, 2019

Ways to Make Your Business More Profitable

When plumbing business is not making a profit, talk to Exigo Business Solutions. We will show you the best ways to make your plumbing business more profitable.

July 18, 2019

When to Collect Sales Tax on Internet Sales?

One of the many advantages of doing business on the internet has been you did not need to collect sales tax on your sales. That is changing so learn the rules.

July 18, 2019

Using a Real Revenue Calculation

Ronald B. Allen

To get a clear idea of what your plumbing business is really worth, use the real revenue approach in your bookkeeping. Make sure to deduct sub-contractor pay and materials before calculating your income.

July 11, 2019

Does It Pay to Specialize Plumbing Business?

Your plumbing business has plenty of work in new construction as well as a steady stream of leaks and clogged drains to fix on an emergency basis.

April 12, 2019

Increase Your Electrical Contracting Profits

Ronald B. Allen

When you are working more for less, what can you do? Increase your electrical contracting profits by outsourcing your bookkeeping and using Profit First.

April 11, 2019

Are Your Profits in Focus?

Ronald B. Allen

When you are doing lots of business but not seeing more on the bottom line, ask yourself, are your profits in focus? Then consider converting to Profit First.

April 11, 2019

Profit First Vault Account

Ronald B. Allen

A penny saved is a penny earned and every dollar you move to a Vault account is safer from being spent unwisely. Put part of your profit allocation in Vault.

March 23, 2019

What Does Your Business Stand For?

Ronald B. Allen

What does your business stand for? Stand for something good like integrity, honesty, and exceptional service and your business will always succeed.

March 23, 2019

Profit First Method for Optometry

Ronald B. Allen

When starting any business, getting your financial system in order is important. The Profit First method for optometry practices is a solid way to go.

March 23, 2019

QuickBooks Helps You Work with Contractors

Ronald B. Allen

QuickBooks Online gives you various ways to do many of the same tasks while working with independent contractors. Make certain this how they should be classified instead of as employees.

February 23, 2019

Make Your Sales Invoices Better

Ronald B. Allen

Sales forms and invoices are one of the ways you interact with your clients. The sales form templates that you need to make the best impression with your customers are waiting for you in QuickBooks Online. We can help you use QuickBooks Online to create the best impression of your brand.

February 11, 2019

Important Factors for Small Business Success

Ronald B. Allen

Everyone who starts a small business wants to succeed. But what are the most important factors for small business success? How do you proceed?

February 11, 2019

Small Business Marketing Essentials

Ronald B. Allen

Marketing your small business these days may involve social media, email campaigns, and more but small business marketing essentials come first.

January 29, 2019

Use QuickBooks to Manage Your Inventory

Ronald B. Allen

You do not need to run short of any stock items or bear the cost of carrying too much when you use QuickBooks to manage your inventory in real time.

January 24, 2019

How to Claim the Federal R&D Tax Credit

Ronald B. Allen

Qualifying research and development in the USA provides tax deductions - learn how to claim a federal tax credit for your research

January 24, 2019

Does Your R & D Work Qualify for Tax Credits?

Ronald B. Allen

Engage in Research & Development to make your business more successful - and learn the specifics of how to get tax credits for your R&D work.

January 18, 2019

Qualifying Activities for R&D Tax Credits

Ronald B. Allen

Do you know what research and development activities qualify for tax credits? In order to receive tax credits for your R&D it must take place in the USA and meet certain qualification rules.

January 18, 2019

Research and Development Costs And Your Taxes

Ronald B. Allen

Ask Exigo Business Solutions how to benefit from the R&D tax credit, and deduct research and development costs from your federal taxes.

January 17, 2019

R&D and Development Tax Credit

Ronald B. Allen

If your company carries out R&D in the USA, learn about how the US Research and Development Tax Credit can help your business.

January 16, 2019

Keeping Track of Job Costs in QuickBooks

Ronald B. Allen

Keeping track of individual job costs using QuickBooks Desktop will help you stay ahead of your costs on any job and ensure profitability.

January 16, 2019

Applying Finance Charges in QuickBooks

Ronald B. Allen

There are many ways to encourage your customers to pay on time. One of them is to assess finance changes. With QuickBooks, you can set up finance charges to help you achieve timely payment of your invoices.

January 15, 2019

New Year Resolution: Do These 3 Things

Ronald B. Allen

Resolve to improve your QuickBooks Online skill set in 2019. You will be amazed and happy with what this app can do for you on the go. Let us know when you have questions - we are ready to help.

January 15, 2019

QuickBooks Online: Getting Started Part II

Ronald B. Allen

Although the QuickBooks Online bank registers may look like old paper checkbook registers, there is a world of difference. Let us help you understand the differences.

January 15, 2019

QuickBooks Helps You Create High Quality

Ronald B. Allen

Increase the sales in your business by generating professional quality customized estimates using Quickbooks.

January 11, 2019

Track Your Sales by Job with QuickBooks Desktop

Ronald B. Allen

Track your sales by job or customer with QuickBooks Desktop and learn which customers and jobs are the most profitable using QuickBooks Desktop reports.

January 10, 2019

Pros and Cons of QuickBooks Online

Ronald B. Allen

Explaining the differences between QuickBooks Desktop and QuickBooks Online and how to know which one is best for your business.

January 8, 2019

What Is SEO and Why Does Your Website Need It?

Ronald B. Allen

Learn how to raise your ranking on internet search engines with Search Engine Optimization (SEO), and get more business through your company's website.

January 8, 2019

Update Your Business Plan for 2019

Ronald B. Allen

Resolve to update your business plan for the New Year. Using Liveplan will allow you to create an effective business plan and integrate it with your Quickbooks data.

January 5, 2019

Top Accounting Firm in the Kansas City Area

Ronald B. Allen

Exigo Business Solutions is the top accounting firm in the Kansas City area. Use our knowledge to gain actionable insights into your budgeting and cash flow.

January 4, 2019

Maximize Your Profit in 2019

Ronald B. Allen

Could your business have performed better in 2018? Take a look at the Profit First Method if you want to cut costs and maximize your profit in 2019.

December 31, 2018

Automate Your Billing and Payments with Bill.com

Ronald B. Allen

Don’t waste money on paper-based bill paying and invoicing. Integrate Bill.com with your QuickBooks Online for an efficient and automated solution.

December 29, 2018

Reduce Your Health Care Practice Overhead?

Ronald B. Allen

Your health care practice is taking care of the health of your patients but expenses are killing your finances. How can you reduce your health care practice overhead?

December 27, 2018

Find the Hidden Costs in Your Small Business

Ronald B. Allen

Hidden costs are eating into your profits each and every month. Work with business intelligence tools like QuickBooks Online to ferret out and get rid of these costs that are dragging down your profits.

Marketing Strategy

Marketing plays an integral role for small businesses. Even if you have excellent employees, sell the best products, or offer top-notch services, your business may not grow as expected if you do not have a well-planned marketing strategy. As a business owner, you need to identify your customers and develop a plan to make them patronize your business. Having a Strategy First Mindset will help get your company known and have a solid online presence.
Click here to pinpoint the most
vital need in your business
816-394-6818

Review of WordAgents

Marketing Strategy
April 19, 2021
WordAgents is a content writing agency powered by more than 500 North American writers. They're known for providing incredibly high-quality, keyword-optimized articles with swift turnarounds. In fact, those features represent two out of the three main parts of their selling point: SEO written content: SEO is the name of the game if you're ever going to have a significant web presence. This is the key to earning organic traffic for your website, which in turn, will improve your visibility, expand your audience reach, and boost your conversion rates. Content at scale: Scaling your online platform essentially means that you can shrink or expand your business as needed.
Profit First helps you experience profit.

Marketing Strategy

For any small business to be successful, you must place lots of emphasis on marketing strategies. The company needs customers to remain operational and viable, which you can only achieve through effective marketing strategies.

A small business owner should consider what marketing strategies work best for their businesses. The following are some marketing strategies that are ideal for smaller businesses:

Branding

Branding, or having a brand identity, helps small businesses ' customers to know what the company does or sells and what they stand for. Parts of the elements required to establish a brand identity include company names, colors, logo, and imageries that sell the company to customers.

Other brand identity elements include business cards, email signatures, advertising, envelopes, and websites.

Identifying Your Customers

Each business meets different societal needs. In light of this, business owners need to identify their target customers, and this must be done before deciding the strategies and tactics.

Business owners should ask questions like: what are the customers' demographic, their age ranges, where they live, the online services they use, and how they look for products.

Knowing all these will help develop a better marketing strategy to reach the proposed clients.

Online Presence

An excellent way to establish your presence online is to have a functional website. Company websites can provide more information about the company to potential customers.

To get your website set up, you can hire a professional web developer to help you out. Basic steps included in setting up a website includes  

SEO - Search Engine Optimization

Google and other search engines are the most convenient way for you to get traffic on your website. The number of keywords on your page increases your website's chances of appearing first when users search for them on search engines.

The higher your site ranks on search engine results, the more chances the site will get clicked. Therefore, every company should ensure that their website’s keywords are frequently optimized.

Advertising on Social Media

Almost every internet user has a social media account, with the most common ones being Facebook, Twitter, and Instagram.

Facebook has a unique feature dedicated to advertising for small business owners – Facebook Ads. Fortunately, setting up the ads on Facebook is relatively easy and cheap. Facebook has many users; hence, it can be a great way to reach several potential customers quickly.