This section is a brief overview of the business plan. This section should make the reader wt to learn more and draw them in. Even though this is the first section of the plan, it should be written last, as to summarize the plan.
The company description is a high-level overview of the business including the structure, history, what you do, financial highlights, goals and how you make a profit.
The product and service description should include what you are selling, how it benefits the customer, explanation of the market, product/service life cycle, research and development activities.
The Market Analysis will include a sketch of a targeted customer segments, industry description and outlook, historical and current marketing data, competitor evaluations.
The Strategy Implementation will include explanation of marketing strategy, cost pricing and promotion details and logistics, operation cycle, information on labor and employees, operational hours.
This section will house your organizational chart, the owners information, the management team profiles and a list of advisors.
This is where your historical data, prospective financial information, and analysis of financial data will be entered.